Category: brand focus

& OTHER STORIES, & OTHER MENTAL DISORDERS

There’s I was having a little Tumblr browse this morning, when I found this post from the & Other Stories official page.

Co-creatives & Other Stories
We invited our favourite personalities and greatest style inspirers. They got to choose their best-loved pieces from our SS/13 collection to create their personal look. They captured their own story with polaroids and we find the result truly inspiring. 
Mimi Xu aka Misty Rabbit, DJ, Paris/London,https://twitter.com/MistyRabbit

21/03/2013

1 Notes”

I saw the image before realising who the blog belonged to, and my immediate thought was “oh god, another 13 year old posting thinspo…”, then realised it was a newly launched (so obviously keen to garner good press) fashion brand, owned by a massive retailer. So far, so irresponsible.

Models being too thin is a dead horse that has been beaten more times than Rihanna, but as this image proves, it is still a very serious issue. Now, it says here that Mimi has photographed herself in her best-loved outfit. Well why the fuck would you approve a girl as thin as Mimi Xu here shot with so much shadow, which has no stylistic merit here other than to  really  make a point of exaggerating the visibility of bones on her chest? You can’t even see the clothes – which according to the post were chosen by Xu herself as her “best-loved pieces”. Why did no-one take a second to go – okay, so we’ve got a girl here who looks more like a transformer than a person, maybe we shouldn’t let her photograph herself in a bikini..

In terms of advertising the clothes, this is a pretty piss poor photograph. Shooting a bikini in a dark room, on a girl who is sitting down…This isn’t even ANTM bad, this is like a “moody” GCSE photography project, with added 13 year old weight-wank.

The last part is what really gets me, “we find the results truly inspiring”…The result being what, you’ve let a tremendously thin girl use your fashion to brand as a platform for her own weight-wank, thus garnering you bad press? Is that inspiring to anyone outside the realms of people with a “specialist interest” in eating disorders? The fact that this was on Tumblr as well is another thing that has wound me up, Tumblr is under huge pressure to ban and block the truly RIDICULOUS number of “pro-thinspo” and “pro-ana” (I use quotation marks because both these phrases make me cringe so hard I get a cramp) pages on the site,  an effort which is undermined by posts like this, which whilst not directly labelling themselves as pro-ED, are none the less obviously going to be triggering, but who cares right because, like, y’know, all publicity is good publicity? and, like, people are too sensitive? It gets me as well that this image was probably seen by upwards of 20 people before it got uploaded, and none of them had an issue with it enough to pull it. Good one, guys. Great job.

You can see the post here

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GENDERBENDING WITH RAD HOURANI

I had a week off work, and somehow this turned into a week off from life in general, hence no posts. Anyway, the important issue here is Rad Hourani’s new unisex collection. I’m a big fan of Hourani in general, you know me, I’ve yet to meet a black androgynous look I didn’t like, but this new collection is a little bit special. The new collection, Unisex Couture, is only his ninth since launching in 2007, and features everything that is good in the world – a no-colour colour palette of black, white and grey, origami cuts and structured layering. Mmm, child. There’s a brilliant line on his website – “NO GENDER, NO SEASON, NO RULES”, which is also my attitude to my sex life. Bdum, tish.

“I STARTED IMAGINING CLOTHES THE SAME WAY I STARTED CREATING IMAGES: WITH A SENSE OF CURIOSITY AND INNOCENCE DRIVEN BY MY NO-BACKGROUND BACKGROUND. NO SCHOOL. NO TEACHERS. NO TELLY. NO BOUNDARIES. NO FORMATTING. I LIKE THE IDEA OF A WORLD THAT WE COULD LIVE AND SHAPE BY OURSELVES, ONLY BY OBSERVING. EACH OUR OWN. MY CLOTHES HAVE ERUPTED FROM THIS WORLD OF MINE. THEY ARE ASEXUAL, ASEASONAL, THEY COME FROM NO PLACE, NO TIME, NO TRADITION, YET THEY COULD BE HOME ANYWHERE, ANYTIME. THEY EXUDE A SENSE OF DISCREET CHIC, THE ESSENCE OF TIMELESS STYLE, DRAWN ON A MONOCHROMATIC AND GRAPHICAL CANVAS. PALETTE OF BLACKS AND SHADES OF TIMELESS COLORS. SOPHISTICATED UNISEX MODERN CLASSICS FOR ANTI-CONFORMIST INDIVIDUALS.” – RAD HOURANI

TWO UNISEX COLLECTIONS = ONE UNISEX CONCEPT

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RICCARDO 4 RIHANNA

Having previously been responsible for Mandonna’s Super Bowl costumes, in all their leathery Grecian glory, Ricardo Tisci has turned his hand to putting some clothes on now-touring Rihanna. Thank you, universe.

I’m not a Rihanna fan, I mean I’ll have a lil bop if something comes on whilst I’m out, but her whole “I’m not a role model, I’m my own person, look at me dragging my fanny across the floor and smoking weed, I’m mad me!” schtick winds me up. I am however, a big Givenchy fan. My first three designer purchases were all Givenchy (and not a Rottweiler in sight) so I’m excited to see the costumes, even if I’d rather they were on ABBA.

The outfits will apparently be heavily influenced by sportswear and streetwear elements mixed with “haute couture techniques”. So far, so optimistic. Tisci has said of the collaboration, “Rihanna represents what young and amazing means today. She is punk and talented. She offers intelligence, energy and pure beauty.” I put this through a ‘PR bullshit translator’, and this is what he meant to say. “Rihanna represents what young and stupid means today, commercial and over-produced. She offers a smacked out moral compass, paper chasing and a well paid stylist.” Glad we cleared that one up.

I’ll add more photos when I can find them, but for now here’s a first look:

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BRAND FOCUS VOL II / & OTHER STORIES

When Swedish high street favourite H&M announced the launch of a new “luxe” label, my first thoughts were, why? After H&M getting criticism for perhaps not as stellar as expected designer collaborations (I genuinely saw a H&M Margiela jacket down from £150 to £5 in the Regent Street store), is now the right time to launch a new brand, rather than focusing on improving the existing one?

Secondly, is there really a gap in the market for another high-end high street brand? COS, Reiss, Joseph, Jaeger etc, these all seem to cover all aspects of the high end high street market, from luxe basics at COS and Jaeger to Royal-fave classicism at Reiss. Particularly, COS, which is only 6 years old, is probably closest to the H&M ‘basics with a twist’ sensibility, and also stock menswear,  something that & Other Stories doesn’t at present.

vogue

Represented by PR power-house Karla Otto (also home to Chalayan, Viktor and Rolf and Marni, to name but a few) & Other Stories will no doubt be a regular editorial pull and ‘How To Wear…’ magazine feature favourite.

The press release is pretty standard, “Other Stories is a fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story. Our creative ateliers in Paris and Stockholm design diversified fashion collections with great attention to detail and quality at an affordable price. It does annoy me when brands say ‘affordable’, because obviously what is affordable to you, mister, might not be affordable to me, with your £40 for a plain jumper sensibilities. I find it slightly patronising. But having said that, Prices are actually a really good scale, basics are mostly around the £30/40 quid mark, which isn’t too bad, with the more exciting items around £100, which is quite a good mid-point, and still, that’s about the same price as Topshop, without any of the wacky sally “STUDS AND GALAXY PRINT ON EVERYTHING!1!!”

It continues, “We believe shoes, bags, jewellery, lingerie and beauty are key for styling and just as important as clothing.” Shoes etc are one thing that ususally fall to the wayside for brands, Zara for instance generally does really good on-point womenswear, yet the shoes are a.) few and far between, and b.) usually really hideous.

vogue2

I had a look at the website, and I was actually quite impressed. The range is very extensive without being overwhelming (have you ever got stuck in an ASOS black hole? Pop on to look for a skirt, 80 minutes and 8,000 pages later, you go on eBay to look for a noose) with a good mix of product and model shots (can you tell I work in eCommerce?). There’s also a very pleasing Tumblr.

Here are my favourite things currently on offer from the website:

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BRAND FOCUS VOL I: CAST OF VICES

Recently in my never-ending quest for things to spend money on, I stumbled across Cast of Vices, a right nice accessories brand that tick all my accessories boxes – big chains, leather and an appreciation for a rude slogan. (I realise these three things make me sound like a foul mouthed pervert, and this would be accurate.)

There is a substantial selection available in their eShop, but at present, there isn’t a London stockist, but if you find yourself in ~gay Paree~ you can pick yourself up a lil somethin’ somethin’ at French favourite, Colette.

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The eShop also features rare art books from Dash Snow, Dan Colen and Terry Richardson amongst others, band tees, and curios like an actual helmet off of actual Vietnam and US prison tupperware.

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You can get all of the above from their website.

 

DISCLAIMER: I wasn’t paid for this, if I was, they’d probably want their money back.